AMPLIFI

Terms of Service

Last updated 20 August 2026 · Applies to mplfy.ai and its sub-domains

These Terms of Service (the "Terms") govern your access to and use of the AMPLIFI platform — our identity and customer-data services, content management, media and streaming, advertising, commerce, loyalty and related products (together, the "Service"). By creating an account, signing in, or otherwise using the Service, you agree to these Terms. If you are using the Service on behalf of an organisation, you confirm you are authorised to bind that organisation, and "you" means that organisation.

1. Who these Terms apply to

The Service has three kinds of user, and some sections apply only to one of them:

  • Operators — publishers and organisations that manage content, media, audiences, commerce or loyalty programmes in their own tenant. Sections 5 to 8 apply.
  • Advertisers — buyers who plan, run and measure campaigns. Sections 5, 7 and 9 apply.
  • Viewers and end-users — people who watch, read, shop or take part in loyalty and game features on a service an operator runs on our platform. Sections 5 and 10 apply. Your relationship for the content itself is with that operator, not with us.

Where you have signed a separate written agreement with us, that agreement prevails over these Terms to the extent of any conflict.

2. The Service

We provide a multi-tenant platform whose modules include: a shared identity and single-sign-on service; a customer-data service for profiles, traits, segments and entitlements; content management and publishing; media hosting, encoding, live and on-demand streaming; an advertising stack covering supply, demand, ad serving and server-side ad insertion; and commerce, loyalty and game features. Not every module is included in every plan. We may add, change, deprecate or remove features to improve the Service; where a change materially reduces core functionality you are paying for, we will give reasonable advance notice.

3. Accounts, sign-in and organisations

You must give accurate registration information and keep it current. You are responsible for everything done under your account and for keeping your credentials secure — tell us promptly at support@nandie.com if you suspect unauthorised use. We recommend enabling two-factor authentication.

You may sign in with a password, a one-time passcode, or a third-party identity provider such as Google. Using a third-party provider is also subject to that provider's terms; if you lose access to it, you lose that sign-in route, so keep an alternative available. A single sign-in session is shared across our products, so signing out ends it everywhere.

What you can do in the Service is determined by the roles your organisation grants you. Organisation administrators can grant, change and revoke those roles, add and remove members, and access account and audit information for their organisation. If your organisation provisioned your account, it — not you — controls it, and may suspend or reassign it.

4. Fees, billing and taxes

Where the Service is offered for a fee, the charges, billing period, usage tiers and payment terms are those set out in your order form, plan or invoice. Fees are exclusive of VAT and other taxes unless stated otherwise, and you are responsible for those. Usage-based charges (such as delivered impressions, streamed data, storage or seats) are billed in arrears on our measurements. Unless your order form says otherwise, invoices are payable within 30 days; we may charge interest on overdue amounts at the maximum rate permitted, and suspend paid features on continued non-payment after notice. Fees already paid are non-refundable except where these Terms or the law require otherwise. We may change prices on 30 days' notice, effective at your next renewal.

5. Acceptable use

You agree not to, and not to permit anyone else to:

  • break any applicable law, or infringe the intellectual property, privacy, publicity or other rights of anyone;
  • upload or distribute content that is unlawful, defamatory, hateful, harassing, deceptive, or that sexualises minors;
  • upload personal information without a lawful basis, or in breach of a notice or consent you were required to give or obtain;
  • probe, scan or test the security of the Service, or attempt to access any account, tenant, data or system you are not authorised to access;
  • circumvent access controls, rate limits, entitlements, paywalls or geographic restrictions, or strip digital rights management from media;
  • scrape, crawl or bulk-extract data from the Service except through interfaces we provide for that purpose, or use it to train a machine-learning model without our written consent;
  • generate artificial traffic, impressions, clicks, installs or conversions, or otherwise manipulate measurement;
  • interfere with, disrupt or place undue load on the Service or its infrastructure; or
  • distribute malware, spam, phishing or fraudulent advertising through the Service.

We may investigate suspected breaches and take proportionate action, including removing content, throttling, or suspending access under section 13.

6. Your content and your data

You keep ownership of the content, media, creatives, catalogue and data you provide or generate through the Service ("Your Content"). You grant us a non-exclusive, worldwide, royalty-free licence to host, store, encode, transcode, cache, reproduce, adapt for delivery, and transmit Your Content, solely to operate, secure and support the Service for you and to deliver it to the audiences you choose. That licence ends when Your Content is deleted, apart from copies in routine backups that age out on their normal cycle.

You are responsible for Your Content, for having all rights, licences and consents needed for it — including music, footage, talent and third-party rights — and for its accuracy and legality. We do not pre-screen content, but we may remove or disable content that breaches these Terms or the law.

You are responsible for keeping your own copies of Your Content. While we maintain backups as part of running the Service, they are not a substitute for your own retention arrangements.

7. Data protection

Each of us complies with the data-protection laws that apply to it, including POPIA. In relation to personal information you load into or generate through your tenant, you are the responsible party (a "controller") and we are your operator (a "processor"): we process it on your documented instructions, keep it confidential, apply appropriate security safeguards, use sub-operators only under equivalent obligations, assist you with data-subject requests and breach notification as reasonably required, and delete or return it on termination. In relation to the account data of the people who sign in to use the Service, we are the responsible party — see our Privacy Policy, which forms part of these Terms.

You are responsible for giving the notices and obtaining the consents your own users require, including for cookies, tracking identifiers and personalised advertising, and for the lawfulness of the audiences and segments you build. Where a separate data-processing agreement is in place between us, it governs this section.

8. Operators: publishing and inventory

If you make advertising inventory available through the Service, you confirm you have the right to monetise the properties and content concerned, and you are responsible for declaring authorised sellers accurately (for example through ads.txt, app-ads.txt and sellers.json) and for keeping those declarations current. You control which advertising categories and buyers you accept. You must not misrepresent inventory, traffic sources or audience characteristics, and you must not knowingly accept invalid traffic. We may withhold or reverse revenue attributable to traffic we reasonably determine to be invalid, and we will explain the basis on request.

9. Advertisers: campaigns and measurement

You are responsible for your campaigns, creatives, landing pages, targeting and claims, and for complying with advertising law and industry codes — in South Africa, including the Consumer Protection Act 68 of 2008 and the codes administered by the Advertising Regulatory Board. Creatives must not mislead, must be clearly identifiable as advertising, and must meet our technical and content specifications. Advertising for regulated categories (such as alcohol, gambling, financial services, healthcare, political content or age-restricted goods) must carry the disclosures and age gating the law requires, and we may refuse it.

We may review, reject, pause or remove advertising that breaches these Terms, our policies or the law. Delivery is subject to available inventory and to publisher-side controls, and is not guaranteed unless your order form says so. Metrics we report — impressions, viewability, completions, clicks, reach, frequency and conversions — are provided on a best-efforts basis using industry-standard methods; where our measurement and a third party's differ, ours governs billing unless your order form provides otherwise. Discrepancies must be raised within 30 days of the invoice.

10. Viewers and end-users

Content on services running on our platform is licensed, not sold, and is provided for your personal, non-commercial use. You may not record, download (except where a download feature is offered), redistribute, publicly perform or circumvent the protection on any stream. Availability can vary by territory and over time. Where a service offers loyalty points, rewards or in-game items, these have no cash value, are not property, are not transferable unless expressly stated, and may expire or change under the operator's own programme rules. Advertising may be inserted into content, including into live streams.

11. Intellectual property in the Service

The Service — its software, interfaces, design, documentation and trade marks — belongs to us or our licensors, and nothing in these Terms transfers it to you. Subject to these Terms and to payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during your subscription. You may not copy, modify, reverse engineer, decompile or create derivative works of the Service except to the extent that restriction is unenforceable by law. If you send us feedback or suggestions, we may use them without obligation to you.

12. Availability, support and third-party services

We aim to keep the Service available and performant, but it is provided without an uptime commitment unless your order form includes a service-level agreement. We carry out planned maintenance, giving advance notice where practical, and may take emergency action to protect the Service without notice. The Service integrates third-party services — identity providers, payment processors, content delivery networks, measurement and advertising partners, and AI model providers where you enable those features. We are not responsible for third-party services, and your use of them is subject to their terms. Where you enable an AI-assisted feature, you remain responsible for reviewing its output before you rely on or publish it.

13. Confidentiality

Each of us may receive non-public information from the other. The receiving party will use it only to perform under these Terms, protect it with at least reasonable care, and not disclose it except to people who need it and are bound by equivalent obligations. This does not cover information that is public through no fault of the receiver, was already known to it, or is independently developed; and it does not prevent a disclosure the law requires, provided reasonable notice is given where lawful.

14. Suspension and termination

You may stop using the Service at any time; if you are on a paid plan, cancellation takes effect as set out in your order form. We may suspend or limit access — on notice where practical, immediately where not — if you materially breach these Terms, if your account is being used unlawfully or is compromised, if fees are seriously overdue, or where suspension is necessary to protect the Service or its users. We may terminate for a material breach that is not cured within 30 days of notice, and either of us may terminate a subscription at the end of its then-current term.

On termination your right to use the Service ends. We will make Your Content available for export for 30 days, after which we may delete it. Sections on content ownership, data protection, confidentiality, intellectual property, disclaimers, liability, indemnity and governing law survive.

15. Disclaimers

The Service is provided "as is" and "as available". To the maximum extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, quiet enjoyment and non-infringement. We do not warrant that the Service will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that any particular commercial, audience or campaign result will be achieved. Nothing in these Terms excludes any right you have under the Consumer Protection Act 68 of 2008 that cannot lawfully be excluded.

16. Limitation of liability

To the maximum extent the law allows, neither party is liable for indirect, incidental, special, punitive or consequential damages, or for loss of profits, revenue, business, anticipated savings, data or goodwill, however caused, even if advised such loss was possible. Each party's total aggregate liability arising out of or relating to the Service is limited to the greater of the amounts you paid or owed us for the Service in the twelve months before the event giving rise to the claim, or ZAR 10 000.

These limits do not apply to your payment obligations, to either party's indemnity obligations, to breach of the other's intellectual property rights, or to liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or anything else that cannot lawfully be limited.

17. Indemnity

You will defend and indemnify us against third-party claims, and reasonable resulting costs, arising from Your Content, from your campaigns or inventory, from your breach of these Terms or of applicable law, or from personal information you loaded into the Service without a lawful basis. We will notify you promptly of any such claim, give you control of the defence (subject to our approval of any settlement affecting us), and cooperate reasonably at your expense.

18. Changes to these Terms

We may update these Terms as the Service and the law develop. If we make material changes we will take reasonable steps to notify you — in the Service or by email — at least 14 days before they take effect. Continuing to use the Service after that constitutes acceptance; if you do not accept, stop using the Service and, if you are on a paid plan, you may cancel for the remainder of your term and receive a pro-rata refund of prepaid fees.

19. Governing law and disputes

These Terms are governed by the laws of the Republic of South Africa. Before starting formal proceedings, we each agree to try in good faith to resolve the dispute by escalating it to senior representatives for 30 days. Failing that, the courts of South Africa have jurisdiction, and we consent to the jurisdiction of the Magistrates' Court where it has competence — without limiting any mandatory consumer-protection right or forum available to you.

20. General

These Terms, with our Privacy Policy, any order form and any data-processing agreement, are the entire agreement between us on this subject. If a provision is held unenforceable, the rest stands and the provision is limited to the minimum extent necessary. A failure to enforce a right is not a waiver of it. You may not assign these Terms without our written consent; we may assign them to an affiliate or in connection with a merger or sale of assets. Nothing here creates a partnership, agency or employment relationship, or gives rights to any third party. Neither party is liable for delay or failure caused by events beyond its reasonable control. Notices to you may be sent to the email on your account or shown in the Service; notices to us go to support@nandie.com.

Questions about these Terms? Contact us at support@nandie.com. See also our Privacy Policy.